The Pint of Life

We started out by making the salads and then packaging them up into clear pint glasses (um, plastics) and they looked pretty funky. At this stage the Salad Bar was called the Pint of Life, with a lightning bolt for the i in Life. But the pancake luvvin crowds admired the pints for their art and then moved on to get their usual.

How could something so nice be sidelined, unappreciated? So we did tasters but no one wanted to taste in case they felt obliged to buy. Then we did them in half sizes so the commitment wasn't very significant.

Then we actually did the unthinkable and introduced muesli and yoghurt with the fruit salad, and I'm glad to say that we gave up after that. What would have come next? The whole point was being lost. I didn't want to feed people and make money, I wanted to introduce a new idea, and as hugely fond people are of the opiate, yoghurt, its not a new idea.

Neither is salad, but that you can live on it and enjoy yourself, that is a new idea to lots of people, if not most.

As you can see, our stand was extremely attractive, helped greatly by the natural glow that all living things have. Not immediately obvious is that the biltong man was on one side and beer-on-tap on the other. They had a good time swapping merchandise with each other. We were in this spot twice.

At this point I realised that we needed some cutting edge marketing and I started the Vygie Street, Journal of the Fresh Fruit Fan Club. Our own mag to advertise our ethos. The books on the bottom shelf are to do with health and spirituality. Our salad bar isn't about filling bellies, its about filling minds.

Quick point here, all "we" is usually "me", but at this stage my assistants were non raw food people. I was under a lot of pressure to introduce all sorts of things.